Event marketing is the fastest-growing way for brands to reach consumers – and these event professionals shine with stylish and clever ways to engage consumers.
Companies turn to these branded events as crucial aspects of their marketing campaign as guests are given the time to get to know their company and familiarize themselves with their products. Ahead, some of our favorite uses of brand-marketing.
SVEDKA’s Broken Resolution Bash, brought to us by SHADOW, celebrated their “New Year, Same You” moto by encouraging their guests to “Break It, Don’t Fake It.” Held in Los Angeles in mid-January, the Broken Resolution Bash has given people just enough time to try to keep their New Year’s resolution for a couple of weeks. In efforts to persuade their guests to break their resolutions, SVEDKA was dispersed amongst stations and bars, each representing a common resolution. Stations included a “spend less” tchotchke shop for guests to “purchase” useless SVEDKA-branded trinkets. At the “eat better” food station guests indulged in deep fried fare. The “get fit” station included trampoline dancers to poke fun at those who desired to get in better shape. The “social engagement” station hosted a confession booth for attendees to anonymously confess their broken resolutions. And lastly, the cornerstone of SVEDKA’s party was to persuade guests to drink as much SVEDKA as possible, breaking many of their resolutions to “drink less.”
Paulette Wolf Events was tasked with producing the launch of POPSUGAR, a global women’s lifestyle brand at the intersection of content and commerce. The goal of “Chicago’s Summer Must Haves” event was to garner media attention and subscribers for the site in this new market. The event took place at The Roof at the Wit Hotel and showcased the summer’s must haves which included custom gift bags, delicious food and drink as well as entertainment. From branded macaroons to whimsical cocktails, this Chicago soiree not only entertained Chicago’s top trendsetters, but also delivered décor and live entertainment that would define the summer.
This past summer Chicago’s Galleria Marchetti hosted a branded event like nothing we have ever seen. Hendrick’s Gin promoted its product with the Hendrick’s air campaign, which involved 130- foot flying cucumber that traveled across 13 cities at 35 miles per hour. The reasoning behind this stunt was the promotion of their new gin infused with cucumber essence, in addition to rose and 11 botanicals. The tour ended on July 29th with a viewing party at Galleria Marchetti in Chicago. The event took place in the evening, it included passed hors d’oeuvres provided by Galleria Marchetti and mixologists crafting Hendrick’s cocktails.
Engage!16 Sea Island, brought to you by Engage Summits, is attended by elite industry professionals who gathered in Georgia in December for endless inspiration and the special opportunity to learn and connect with the industry’s best from across the globe. Engage Summits’ Rebecca Grinnals and Kathryn Arce partnered with thes best event professionals and partners to make Engage!16 Sea Island memorable. On day two of the summit, The Fabulous Equinox Orchestra welcomed guests in for a Winter Wonderland break, complete with custom Coca-Cola bottles for each attendee. Santa and the Mrs. posed for photos with the Open Air Photo Booth and guests noshed on Leopold’s ice cream floats, funnel cake fries and spiced nuts. With a week filled with endless inspiration and surprises, this December experience brought a touch of Winter Wonderland to Georgia.
Wheels Inc., the world’s most experienced automotive fleet leasing and management company, celebrated 75 years as a company and trusted leader in the industry. Birch Design Studio, located in Chicago, created a memorable event for their employees to mark this magnificent milestone. Birch Design Studio worked with HMR Designs to create a spectacular celebration, subtly incorporating automotive motifs throughout the evening – note the tire tracks on the bar facades, the towers of tires at each food station, and the hubcap printed banners lining the stage proscenium. The three food stations – named growth, innovation, and expertise – portrayed the theme of the evening and the hard work of Wheels, Inc.
NetApp, Inc. and its partners CDW, Cisco and Intel engaged Paulette Wolf Events to produce a unique and memorable event launching their latest product, FlexPod. This brand-driven campaign began with overtaking eight CDW corporate offices with NetApp leadership, colors, products and messaging, essentially turning the office into NetApp headquarters for the day. The launch day culminated with a V.I.P. event at the Millennium Park Rooftop in Chicago, which illustrated the FlexPod’s overall look, feel, and meaning, assured that the guests were constantly engaged with the new product. As guests entered the outdoor terrace, Kehoe Designs created a FlexPod branded multi-level, three- dimensional chalk installation that gave guests a chance to interact with the art, creating a unique perspective to the new campaign. The rest of the evening featured elaborate FlexPod themed foods, specialty cocktails, and a surprise performance by Grace Potter.
Hosted at a private Los Angeles estate, this posh and preppy event celebrated the release of a refreshing new SVEDKA Vodka flavor, Cucumber Lime. With a pristine guestlist, partygoers, like actress Gwyneth Paltrow, held court at the SVEDKA Country Club. The Academy Award-winner and lifestyle guru enjoyed the festive country club activities, including miniature golf, ladder golf, and bocce ball. The step and repeat, made of SVEDKA Cucumber Lime bottles and turf, made for the perfect photo opp for guests to pose with the SVEDKA Country Club logo. Throughout the night, club members enjoyed signature SVEDKA Vodka Cucumber Lime cocktails while obeying the SVEDKA Country Club #1 house rules: drink up and have fun!