Anyone who watched Super Bowl 2017 can attest to the fact that the game was a history-making nail-biter — yet the players weren’t the only ones who deserved accolades. Live! Event Design transformed the third-floor of the massive Hess Tower into a three-day party to celebrate all of the movers and shakers who made the Super Bowl experience happen in Houston. Anyone lucky enough to be one of the 1,200 guests on the coveted guest list were treated to endless food and entertainment while looking out on the sprawling grounds of Discovery Green. The social lounge was decorated with red and gray carpeting and mid-century modern furnishings, while the boundaries of the space featured custom-made city skyscapes (complete with LED backlighting) and two bars decked out in elaborate red florals. The Zen lounge featured whimsical laser-cut trees and boxwood foliage (think green florals and potted Phalaenopsis orchids) to create natural boundaries within the space. In the dining area, numerous tables hosted stunning variations of red textured florals.
The stage/dining space hosted a branded stage for all presentation and demonstrations, to include live cameras and an extensive entertainment system. Dining tables spanned the space and hosted all red textured florals. The entire side of the third-floor space featured floor-to-ceiling windows overlooking the entire Super Bowl Live Experience and the NFL Experience.