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A Love Letter to the Events Industry

Five years ago, I dreamed of creating a place to inspire people planning events and celebrate the work of leading event professionals and venues. Through my PartySlate startup journey, I have seen firsthand that this is one of the most creative, hard-working and diverse industries in the world. Not many know the meticulous planning, designing, and coordination it takes to produce a memorable event. 

So when I saw “StageStory by Brett Culp” during Michael Cerbelli’s “The Hot List” presentation at The Special Event, I was so moved that I really wanted to share the script with everyone. It truly feels like a love letter to the events industry. My heart hurts for everyone who is suffering right now, but I am hopeful that these words will inspire us all when we need it the most.


100 Million Moments

by Brett Culp for Michael Cerbelli’s: The Hot List 2020

A hundred million moments.

This is the canvas upon which you create.

It’s chaotic and competitive. It’s layered and loud, and it carries on at a pace so fast that some days it seems unmanageable.

A hundred million ideas.

These are the tools of your art, making the unseen a reality.

And so, you create. With to-do lists that go on forever. Endless revisions from clients who seem impossible to please. Running from one event to another with hardly a moment to take a breath or sleep in your own bed.  

Often thankless. Often fleeting. Sometimes forgotten.

Through late nights, in rooms lit only by the glow of your laptop. In boardrooms, where no one else understands the majestic vision you see so clearly. In ballrooms, where everyone rushes and rallies and refuses to slow down.

And yet … my friends … it all matters.

With your effort and your heart and your skill, together you envision events that become unforgettable memories for those who actually pause to witness … and for those who just get lost in the moment. Though they may never know your name, countless people will experience inspiration, delight, and elegance because of your passion.  

In a time that can seem overwhelmed with darkness, you choose to showcase the glorious.  To bring order to the chaos, to express the true flavor of being alive. You remind all of us, for just a few moments, of the beauty in ourselves. You help us rekindle the light we’ve lost.

In a world that seems to always destroy, you create. With careful focus & detail, you sculpt an experience. With light and color, movement and sound, taste and texture, you craft feelings and share ideas.  You illuminate the art around us – and within us – that is so often missed.  

Your work adds to a tapestry of dreams, a canvas of creativity, that brings into focus our celebrations and achievements and victories.

Consider the collective brilliance gathered in this room today, the imagination represented in the hundred million moments that you have designed.

Imagine the landscape ahead, filled with wonder and magic and light.  

In your heart, pause with me right now to witness those hundred million moments.

Then look with me, into the next series of masterpieces that will be born because of your effort.

And celebrate with me, dear friends. Because this beauty matters.


Thank you, Michael and Brett, for your beautiful words and video that capture the essence of this industry I love. Stay strong, and let us know how PartySlate can continue supporting and celebrating your beautiful work.  

Julie Roth Novack, PartySlate CEO & Co-Founder

video courtesy of filmmaker & keynote speaker: Brett Culp