How Aveeno, Marc Jacobs Daisy, Kiehl’s, & More Celebrate with Beautiful Branded Events & Interactive Installations

What better way to build brand awareness than by throwing your own festival? The Marc Jacobs Daisy Love launch took over the Santa Monica Pier with all branded everything — including the Ferris wheel.

photographer: Suzan Jone | planner: Jessica Fels Event Production & Design | floral: Floral Rush | venues: Santa Monica Pier; Viceroy Santa Monica | graphics: AAA Flag & Banner; SoCal Graphics | photo wall: Tractor Vision | photo booth: Sharing Box | lighting: Images By Lighting | a/v: Rhythm and Sound | custom inflatables: Jet Creations

This rose gold press party design perfectly complemented Patrick Ta‘s makeup line and packaging. We love the floral-filled bar at this trendy New York City space.

photographer, design, floral & production: B Floral Event Design and Production | venue: While We Were Young NYC

Vespas, baths of champagne, neon signage, and more. This launch party was full of our favorite party trends.

photographer: ArtVesta Studio | design, décor & floral: Elegant Affairs | venue: Midtown Loft and Terrace

This launch party was peachy keen. An industrial Los Angeles space was transformed into a whimsical garden full of florals, wheelbarrows, ladders, and more.

photographer: Dennis Kwan Photography | planner: Mindy Weiss Party Consultants

This experiential conference was all things empowering. We love the jewel tone color palette, but what we love more is the discussions of self confidence and opportunities to support inner city teenage girls.

photographer & production: Vox Productions | venue: City Market Social House | catering: Wolfgang Puck Catering – Los Angeles

This product launch party was Palm Springs paradise. Cheeky table settings give a nod to the cannabis-infused products, while floating pool décor and lush ceiling installations tie the rest of the summer design together.

photographer, styling, design, décor & floral: Wild Child | venue: Ace Hotel Palm Springs | rentals: Archive Rentals | table signage: Poppy Jack Shop

Kate Somerville got cozy at this press event with chic lounge furniture, smoothies, and, of course, tons of new products.

photographer: Leandra Brown Photography | event design: TINSEL Experiential Design | venue: Claudette

Custom cocktails, adorable branding, and an on-theme, personalized bar backdrop made this Curology event a hit amongst the influencers in attendance.

photos courtesy of, design, décor & floral: Nu Leaf Design

Palette-inspired desserts? Count us in. Plus, the florals and photo ops went above and beyond for this Latte-themed launch party.

photographer: Jack Rodriguez | planner: Alfred House Productions | décor: Happen Los Angeles | venue: Fred Segal | catering: LA Restaurant Group; Burger Lounge | rentals: AAA Rents; The Party Details | lighting: Samson Sound and Lighting | photo booth: Brass Street Photobooth

This Barbara Sturm pop up event was simple and sleek, just like the brand itself.

photographer & venue: The Coast Lounge

This rainbow-themed dinner party used sheer linens to create an ethereal sky of color.

photographer & venue: Union West | production: SHADOW

Oversized installations — like these giant OPI nail polish bottles — added a whimsical, Alice in Wonderland-like touch to this corporate event.

photographer: Arnold Brower Photography | venue: Hudson Mercantile | a/v & lighting: Bentley Meeker Lighting & Staging, Inc. | catering: Canard, Inc.

Practice makes perfect, so that’s exactly what guests did at this dinner-launch party combo. The sushi-based menu is sure to make your mouth water.

photographer & planner: LV Event Designs

Full of florals and fresh details, this branded brunch party stayed on-theme for 100% Pure Beauty‘s media event. Let this berry-filled tablescape inspire your next dinner party, bridal shower, or baby shower spread.

photographer & planner: Little Miss Party | venue: Kitchen Table

The branding really “popped” at this blogger event. We love how an all pink installation highlighted the brand’s logo, but wait until you see the ombré balloon design framing the products on display.

photos courtesy of, planner & design: Level Events | floral: Layered Vintage | balloons: Balloon Celebrations | venue: Mondrian Los Angeles