How Aveeno, Marc Jacobs Daisy, Kiehl’s, & More Celebrate with Beautiful Branded Events & Interactive Installations
by Claire O’Sullivan, Content Marketing Manager
We’ve said it before and we’ll say it again — there is no better way for your audience to experience your brand than through interactive events or activations. Beauty and skincare brands never miss an opportunity to market themselves through incredible events and influencer partnerships — from launch parties, pop ups, in-store installations, and so on.
We all watched the Kylie Skin launch party unfold on Instagram, immediately imprinting the pink branded line in our brains. But Kylie Jenner certainly did not reinvent the wheel. We’re sharing over 20 branded events and activations in the beauty industry that highlight new products, announce exciting partnerships, or simply raise awareness.
Jeffree Star x Morphe Collection Launch Party
King of makeup and all things beauty, Jeffree Star, launched his collaboration with Morphe at the OUE Skyspace LA. Check out the creative — and very furry — pink photo spot at this fun event.
photographer: Stephanie at OUE Skyspace | planner: Martha & Co | venue & caterer: OUE Skyspace LA | lighting: Neptune Lighting & Events | photo booth: Mirmir Photo
Marc Jacobs Daisy Love Launch Party
What better way to build brand awareness than by throwing your own festival? The Marc Jacobs Daisy Love launch took over the Santa Monica Pier with all branded everything — including the Ferris wheel.
photographer: Suzan Jone | planner: Jessica Fels Event Production & Design | floral: Floral Rush | venues: Santa Monica Pier; Viceroy Santa Monica | graphics: AAA Flag & Banner; SoCal Graphics | photo wall: Tractor Vision | photo booth: Sharing Box | lighting: Images By Lighting | a/v: Rhythm and Sound | custom inflatables: Jet Creations
Patrick Ta Beauty Press Preview
This rose gold press party design perfectly complemented Patrick Ta‘s makeup line and packaging. We love the floral-filled bar at this trendy New York City space.
photographer, design, floral & production: B Floral Event Design and Production | venue: While We Were Young NYC
Hyalo AI Beauty Launch Party
Vespas, baths of champagne, neon signage, and more. This launch party was full of our favorite party trends.
photographer: ArtVesta Studio | design, décor & floral: Elegant Affairs | venue: Midtown Loft and Terrace
Too Faced Sweet Peach Collection Launch Party
This launch party was peachy keen. An industrial Los Angeles space was transformed into a whimsical garden full of florals, wheelbarrows, ladders, and more.
photographer: Dennis Kwan Photography | planner: Mindy Weiss Party Consultants
Becky G x Colourpop Cosmetics Launch
photographer: Sydney Jackson Photography | event coordination: Blue Revolver Inc. | design, décor & floral: Cesar Ugarte | venue: Candela La Brea | catering: Love Catering | photo booth: Pic Pic Social
L'Occitane x Reward Style Event
Dove x Shonda Rhimes Experiential Conference
This experiential conference was all things empowering. We love the jewel tone color palette, but what we love more is the discussions of self confidence and opportunities to support inner city teenage girls.
photographer & production: Vox Productions | venue: City Market Social House | catering: Wolfgang Puck Catering – Los Angeles
House of Sephora
Aveeno's Skin Happy Product Launch
photographer: 153 Multimedia Productions | planner: X7 exeven Events | décor: The Lounge Design Events Furniture Rental | venue: The Confidante Miami Beach | backdrop: Barra Design
World of Kiehl's CalenduLAB Immersive Event
Milk Makeup's Hydro Grip Launch Party
This product launch party was Palm Springs paradise. Cheeky table settings give a nod to the cannabis-infused products, while floating pool décor and lush ceiling installations tie the rest of the summer design together.
photographer, styling, design, décor & floral: Wild Child | venue: Ace Hotel Palm Springs | rentals: Archive Rentals | table signage: Poppy Jack Shop
TULA Skincare Pop Up
Kate Somerville Press Event
Kate Somerville got cozy at this press event with chic lounge furniture, smoothies, and, of course, tons of new products.
photographer: Leandra Brown Photography | event design: TINSEL Experiential Design | venue: Claudette
Curology Influencer Event
Custom cocktails, adorable branding, and an on-theme, personalized bar backdrop made this Curology event a hit amongst the influencers in attendance.
photos courtesy of, design, décor & floral: Nu Leaf Design
Dominque Cosmetics Latte Palette Launch Party
Palette-inspired desserts? Count us in. Plus, the florals and photo ops went above and beyond for this Latte-themed launch party.
photographer: Jack Rodriguez | planner: Alfred House Productions | décor: Happen Los Angeles | venue: Fred Segal | catering: LA Restaurant Group; Burger Lounge | rentals: AAA Rents; The Party Details | lighting: Samson Sound and Lighting | photo booth: Brass Street Photobooth
Barbara Sturm Pop Up
This Barbara Sturm pop up event was simple and sleek, just like the brand itself.
photographer & venue: The Coast Lounge
Moroccan Oil Dinner Party
This rainbow-themed dinner party used sheer linens to create an ethereal sky of color.
photographer & venue: Union West | production: SHADOW
House of Beauty Expo
Oversized installations — like these giant OPI nail polish bottles — added a whimsical, Alice in Wonderland-like touch to this corporate event.
photographer: Arnold Brower Photography | venue: Hudson Mercantile | a/v & lighting: Bentley Meeker Lighting & Staging, Inc. | catering: Canard, Inc.
Giorgio Armani Makeup Event
Practice makes perfect, so that’s exactly what guests did at this dinner-launch party combo. The sushi-based menu is sure to make your mouth water.
photographer & planner: LV Event Designs
100% Pure Beauty Media Brunch
Full of florals and fresh details, this branded brunch party stayed on-theme for 100% Pure Beauty‘s media event. Let this berry-filled tablescape inspire your next dinner party, bridal shower, or baby shower spread.
photographer & planner: Little Miss Party | venue: Kitchen Table
Joy Shave Blogger Brunch
The branding really “popped” at this blogger event. We love how an all pink installation highlighted the brand’s logo, but wait until you see the ombré balloon design framing the products on display.
photos courtesy of, planner & design: Level Events | floral: Layered Vintage | balloons: Balloon Celebrations | venue: Mondrian Los Angeles
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