by Claire O’Sullivan, Content Marketing Manager
We’ve said it before and we’ll say it again — there is no better way for your audience to experience your brand than through interactive events or activations. Beauty and skincare brands never miss an opportunity to market themselves through incredible events and influencer partnerships — from launch parties, pop ups, in-store installations, and so on.
We all watched the Kylie Skin launch party unfold on Instagram, immediately imprinting the pink branded line in our brains. But Kylie Jenner certainly did not reinvent the wheel. We’re sharing over 20 branded events and activations in the beauty industry that highlight new products, announce exciting partnerships, or simply raise awareness.
What better way to build brand awareness than by throwing your own festival? The Marc Jacobs Daisy Love launch took over the Santa Monica Pier with all branded everything — including the Ferris wheel.
photographer: Suzan Jone | planner: Jessica Fels Event Production & Design | floral: Floral Rush | venues: Santa Monica Pier; Viceroy Santa Monica | graphics: AAA Flag & Banner; SoCal Graphics | photo wall: Tractor Vision | photo booth: Sharing Box | lighting: Images By Lighting | a/v: Rhythm and Sound | custom inflatables: Jet Creations
photographer: Sydney Jackson Photography | event coordination: Blue Revolver Inc. | design, décor & floral: Cesar Ugarte | venue: Candela La Brea | catering: Love Catering | photo booth: Pic Pic Social
This experiential conference was all things empowering. We love the jewel tone color palette, but what we love more is the discussions of self confidence and opportunities to support inner city teenage girls.
This product launch party was Palm Springs paradise. Cheeky table settings give a nod to the cannabis-infused products, while floating pool décor and lush ceiling installations tie the rest of the summer design together.
Palette-inspired desserts? Count us in. Plus, the florals and photo ops went above and beyond for this Latte-themed launch party.
photographer: Jack Rodriguez | planner: Alfred House Productions | décor: Happen Los Angeles | venue: Fred Segal | catering: LA Restaurant Group; Burger Lounge | rentals: AAA Rents; The Party Details | lighting: Samson Sound and Lighting | photo booth: Brass Street Photobooth
The branding really “popped” at this blogger event. We love how an all pink installation highlighted the brand’s logo, but wait until you see the ombré balloon design framing the products on display.
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