by Claire O’Sullivan, Content Marketing Manager
Social media influencers and reality TV stars are taking the marketing industry by storm. Serving as role models to many, these coveted characters are proving to be incredibly valuable to a variety of brands. People want to be just like these stars — and they’re willing to spend the money to achieve their seemingly effortless aesthetics. Part of the allure of these influencers are the fabulous events they attend — or host — which we religiously follow on Instagram. It seems every influencer event is one giant photo op, whether they’re highlighting the over-the-top décor, a unique venue, mouthwatering food and drink, neon lights, or (often) a combination of the above.
You too can party like an influencer. We’re sharing the details behind ten different influencer-hosted events — enjoy every little divine detail of their launches for new makeup products, clothing lines, and even online blogs.
A garden tea party theme was the only option for British diva, Victoria Beckham, who was celebrating the launch of her spring collection with Target. The wonderland-inspired fashion line featured patterns and embellishments of bunnies, teapots, and other whimsical designs. This New York City launch party used this inspired theme to transform the industrial West Edge venue space into a lush secret garden. Walls of manicured greenery framed the space creating an intimate and fresh setting, while all white florals added lightness and contrast to the bright palette. The team at David Stark Design and Production used oversized décor to create a real life wonderland, including a suspended grass teapot “pouring” an arch of white florals. Models posed in the polished designs as guests took their seats at all white table settings where they enjoyed tea, mini-sandwiches, and more by Creative Edge Parties.
It only makes sense for this Bachelor star to celebrate the launch of the Becca Tilley blog in the same place that initially brought her to fame — the Bachelor Mansion. This stunning Malibu venue was transformed into an Instagram-worthy paradise thanks to ACE Experiences, filled with girly pastel details such as floating peonies and tea candles. One of our favorite flirty design elements was the wall of greenery covered in peach, pink, and white roses from The Bouqs. Becca’s name was spelled across the wall in luxe gold signage, offering guests the perfect branded photo op. Speaking of guests, some of our favorite #BachelorNation members were in attendance, including Jojo Fletcher, Jordan Rodgers, Amanda Stanton, and more. An interactive Kendra Scott jewelry station offered guests a hands on experience; while others lounged poolside from glamorous gold and white furniture. Garrett Richardson Photography captured every moment, including passed hors d’oeuvres, craft cocktails, and branded desserts being enjoyed by all.
Photography: Garrett Richardson Photography | Planner: ACE Experiences & Couture Events California | Venue: Bachelor Mansion | Rentals: Pretty Vintage Rentals; A Rental Connection; Fancy Tables | Linens: La Tavola Fine Linen | Signage: Delovely Details | Florals: The Bouqs Company | Catering: Above All Catering & Events; Burgerim OC | Desserts: Georgetown Cupcakes; Sugarfina | Photo Booth: Mirmir Photo | Cocktails: Snake Oil Cocktail Company; Angelas and Cowboys Wine; Skyy Vodka
Shutterfly launched their new line of wedding items in partnership with Twilight star, Ashley Greene. Mindy Weiss of Mindy Weiss Party Consultants worked her magic to transform the raw Carondelet House in Los Angeles into a romantic, colorful dreamland. We absolutely love how guests were greeted upon arrival with a bright blend of citrus-colored balloons arched over the entryway. A yellow neon sign reading “pop fizz click” floated over a white wall filled with shelves of champagne glasses framed by simple greenery. Once attendees grabbed their glass (and a pic), they entered the romantic, candlelit dinner space which was filled with pink details. The tablescape caught our eye with its watercolor-inspired plates and menus. Floral centerpieces stretched across the tables, incorporating a mix of greenery and hot pink florals. Guests posed in front of a blush wall covered in wedding bouquets reading “Something… New” as photographer Dennis Kwan snapped away.
Model and Instagram it-girl, Alexis Ren, collaborated with ColourPop to create her own exclusive makeup line. She celebrated the line’s launch with a party produced by SHADOW, celebrating amongst friends and local influencers on the PHD Rooftop Lounge at Dream Downtown in NYC. This all-black space allowed pink and red lipstick-inspired décor to pop, including on-brand pouty lip balloons. We love how the space was transformed into a makeup studio, featuring light-up mirrored stations for guests to try out the new lipsticks and bronzers. Following a ColourPop product demo, guests danced above Manhattan enjoying specialty cocktails by SVEDKA Vodka and Kim Crawford Wines.
Quavo of rap group, Migos, released his own album in October — and the celebration was at hip as the hip hop artist himself. Shawna Yamamoto Event Design transformed LA venue City Market Social House into what felt like a trendy museum, with each section of the space featuring a different design and feel. Guests entered through a forest of bare trees by Jackson Shrubs, uplit with purple and green lighting. One of our favorite spots was the diner space, incorporating classic black and white tile floors, bar stools, and a neon “Open” sign. We also love the pink fuzzy lounge space, complete with Chanel-inspired décor and more neon lighting. Luxury cars, designer bags, and dollar bill patterns filled the rest of the trendy venue — of course with a stage centered for the artist to perform. Wolfgang Puck Catering – Los Angeles catered the event, serving only the best cuisine for guests including the rest of Migos, Cardi B, Wiz Khalifa, and Busta Rhymes.
Venue & Photos courtesy of: City Market Social House | Production: Vox Productions; Visionary Group | Design: Shawna Yamamoto Event Design | Catering: Wolfgang Puck Catering – Los Angeles | Greenery: Jackson Shrubs | Cocktails: Cocktail Academy
Victoria’s Secret Angel, Martha Hunt, partied at The Peninsula Beverly Hills to promote the brand’s Body by Victoria lingerie line. The entryway immediately grabbed guests (and PartySlate’s!) attention with a bold wall of copper tinsel boasting the Victoria’s Secret logo. Guests were seen posing like Angels in front of the Instagram-worthy wall throughout the entirety of the event. Centered in The Peninsula’s outdoor courtyard is a large tree from which white lanterns hung, popping against lush greenery. Other spring details included a gorgeous spread of blush dahlias which complemented the iconic Victoria’s Secret pink striped bags carried by guests throughout the event. Our favorite event element has to be the snack table, offering chocolate covered strawberries (pink chocolate, of course!), a plentiful charcuterie board filled with mixed cheeses and grapes, pink macaroons, and mini strawberry tarts.
Beauty guru Annie Lawless celebrated the launch of her lipstick line for her makeup brand, Lawless Beauty, on the patio of Beauty & Essex in Los Angeles. Amongst the attendees were fan favorites, Jojo Fletcher and Becca Tilley (yes, they’re on here again!) . The event, planned by Couture Events California, was a moody, magical affair featuring all black décor — aside from a touch of color in the gorgeous florals by Honeycomb Affair which perfectly matched the new lipstick shades. These deep shades popped in photos by Jessica Prowitz. ACE Experiences and Back Up Backdrops designed an all-black wall holding a collection of vintage mirrors framed with florals, as well as the brand’s logo also in black. Elegant details like black candlesticks housed in glass votives and servers carrying the products on mirrored trays certainly made this party memorable. We also love the white neon signs of the brand’s logo by Delovely Details surrounded by matte black gift bags.
Photography: Jessica Prowitz | Design: ACE Experiences | Planner: Couture Events California; Be Social | Venue: Beauty & Essex LA | Signage: Delovely Details | Backdrops: Back Up Backdrops | Florals: Honeycomb Affair
Stella Maxwell collaborated with her favorite denim brand, 7 For All Mankind, to launch her own collection — and the celebration was absolutely stunning. Hosted at the iconic Beverly Hills Hotel, an outside courtyard area was transformed into a trendy, yet traditional Japanese zen garden. Emblem Flowers created Ikebana-inspired floral arrangements for the dinner party centerpieces, which served as the focal point of the event’s design. We love the authentic approach the design team at TwoFold LA took — Ikebana, or Kadō, is the Japanese art of flower arrangement. The rust-like floral palette was complemented by subtle blush linens by La Tavola Fine Linen, muted blue plates by Casa de Perrin, and woven chairs by Town & Country Rentals. A black and white neon sign reading “We Are Mankind” added a modern touch to the party. The dinner menu was sure to impress all of the Hollywood influencers in attendance, with unique offerings such as a Lavender and Orange Blossom Honey Chilean Sea Bass dish. All of the moody details were captured beautifully by Jenn Pablo Photography.
Photographer: Jenn Pablo Photography | Event Production & Design: TwoFold LA | Ceramic Plates: Casa de Perrin | Chairs: Town & Country Rentals | Linens: La Tavola Fine Linen | Venue: The Beverly Hills Hotel | Florals: Emblem Flowers
The Bella Twins of reality TV shows Total Divas and Total Bellas have launched their own line of athletic wear and intimates called Birdiebee. The twins promoted the launch with a glamorous, dessert-filled fitness event, where the duo led a work out and ended with a dance party. Garment racks carrying the new line filled the space for guests to browse and shop. A wooden wall donning the brand’s logo was surrounded in large paper flowers, serving as an Instagram-worthy photo op. After the exercising, guests treated themselves to adorable desserts, including yellow bumble bee cake pops, branded cookies and a free floating donut wall.
Photography: Areeg Spencer Weddings
Kristen Leanne, a Youtube beauty guru known for her neon looks, launched her own makeup collection with Urban Decay, a makeup line made up of colorful, bold products and shades. The partnership was very on brand for both parties, as shown by the launch event celebrating the line. The venue Rooftop Event Spot in Plano, Texas was covered in white draping which was then illuminated with neon pink uplighting. Urban Decay’s well known jewel tones were found in every event element, from the oversized balloons filling the photo booth area and gorgeous floral arrangements, to the impressive candy table featuring names of all of the new shades of eyeshadow. Guests enjoyed silver glitter cake pops and specialty cocktails including a pink prickly pear margarita.
Venue: Rooftop Event Spot | Design: Love Jones Designs | Floral: My Designer Jacqueline | Balloons: Big Ass Balloons | Rentals: DFW Lounge Rental; Lawson Event Rentals | Candy: Unforgetably Sweet | Photobooth: Mirmir Photo | A/V & Lighting: BEYOND | Calligraphy: Love Letters Handmade
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