On December 1, 2021, celebrity wedding and event planner Colin Cowie sat down with PartySlate to discuss how to stand out with gold standard customer service. He also gave PartySlate an exclusive sneak peek into his 11th book, The Gold Standard: Giving Your Customers What They Didn’t Know They Wanted.
Exceptional customer service starts with company culture and creating an emotional connection to your customer. According to Cowie, your brand can stand out from the crowd by embracing the idea that customer service is all about how you make someone feel. When Cowie crafts a guest experience, he focuses on “delivering proactive service where you can anticipate the unanticipated needs of the guest.”
The PartySlate team recalled a firsthand experience when Cowie hosted a lunch in his stylish office in New York City for Pamela Rothbard, PartySlate Managing Editor, and Julie Roth Novack, PartySlate CEO and Co-Founder. Each detail of the luncheon was handled with care to create a personalized, memorable experience that still instills an emotional connection — even years later.
In his new book, Cowie pulls from his 35 years of experience in the industry to teach professionals how to elevate their services and cultivate the best guest experiences. He shares how you can blow your customers away with exceptional attention to detail, and then wrap up the experience with a bow of elegance. Not to be forgotten is creating a plan that lasts. “Customer service means nothing if you don’t have consistency,” Cowie says. “It has to be the same or better every single time.”
Colin Cowie’s new book The Gold Standard: Giving Your Customers What They Didn’t Know They Wanted is available here for purchase.
You can watch the full digital event recording below or open the recording in YouTube.