When the COVID-19 pandemic swept across the country and the world, the event industry was hurting. Event professionals needed new and creative ways to pivot their businesses and build their brands during this unprecedented time.
PartySlate launched its new digital event series to help event professionals do just that. The first digital event of the series was focused on how to effectively build your digital network from home. PartySlate CEO and Co-Founder, Julie Roth Novack, shared three effective strategies on this digital event.
The first strategy is focused on leveraging LinkedIn as a marketing tool. While Instagram is a favorite social media channel, Julie discussed how LinkedIn is often overlooked, but that it is the emerging channel to build your business, especially while working from home. Julie also shares specific tools within the LinkedIn platform that you might find useful for sharing content and building your brand.
PartySlate has a robust crediting system, which Julie identified as the second strategy to further your business development from home. Crediting on Instagram strengthens relationships, and crediting on PartySlate helps build your digital network. Every event uploaded to a PartySlate profile also has a set of linked credits, identifying each event professional who worked on a single event. Julie also goes on to discuss the importance of network effect marketing.
A universally important third step is using video to stay connected while working from home. The PartySlate team uses Zoom and Slack to video chat throughout the work day, and Julie shared helpful tips our team uses that any event professional can also adopt. She also shared other tools in addition to Zoom and Slack that you might find helpful during this time.
If you are interested in a free PartySlate profile, or you would like to learn more about PartySlate memberships, please send our team an email. The PartySlate team is here, both during the COVID-19 pandemic and beyond, to help you build your brand and drive more business.
You can watch the full digital event recording below, or open the recording with YouTube.