Ninety-five percent of inspiration searches start on Google. Because consumers will often find Pinterest links on their first page of results, Pinterest is an important digital touch point for reaching prospective clients. It may take seven or more digital touch points before a prospective client chooses to contact you; therefore, it’s essential to have a strong digital footprint that includes Pinterest and other platforms.
On Tuesday, May 26, PartySlate CEO and Co-Founder Julie Roth Novack hosted a digital event that illuminated the importance of Pinterest marketing, as well as how PartySlate can complete your strategy. PartySlate Senior Director of Marketing Lauren Mandel also shared PartySlate’s own Pinterest marketing best practices.
To begin, Julie explained the three areas of focus for developing a successful Pinterest marketing strategy: content strategy, Pinterest profile and board optimation, and pinning strategy and organization. These three areas will allow you to more easily navigate this particular digital touch point.
Content strategy starts with using keyword-focused SEO to rank with Google. Decide what you want to rank for before determining your topics and long-tail keywords. Make sure to include the chosen keywords everywhere within your content, such as Pin descriptions and board names. Although 85 percent of Pinners care more about visuals than text, text is important when it comes to capturing SEO. Don’t forget to leverage the content you already possess, whether that be event photos, blog posts, or press hits. High performing content includes vertical images, descriptive storytelling copy, and seasonal topics.
Pinterest profile and board optimization is also an important factor in Pinterest marketing strategy. Your Pinterest profile page should include a keyword-rich company description to increase your discoverability. Make sure to use keywords when naming your boards and writing descriptions, while setting up boards that tie back to your keywords.
Pinning strategy and organization focuses on the types of Pins you can create, such as organic Pins and rich Pins. While re-Pinning does not necessarily help business strategy or exposure, it allows consumers to curate content from others that they love. Best practices include using easy to Pin photos from PartySlate and your website. Always include strategic URLs for each Pin you create from scratch. Relevant hashtags on each Pin will increase discoverability, while an attention to pinning frequency and consistency will also aid in your consumer outreach.
Because Pinterest is part of the PartySlate ecosystem, your PartySlate profile allows you a greater chance of engaging in Pinterest traffic. Of course, PartySlate boasts many features that go beyond Pinterest in helping you reach prospective clients. Curated content, a networked-crediting system, no dead-end links, a simpler user experience, and a content-rich profile page combine to create an easy (and beautiful) way to showcase your events. You can also share your content on PartySlate directly to your Pinterest site. This sends strong SEO signals to Google.
Julie concludes with a detailed Pinterest action plan that you can use to create a successful Pinterest marketing strategy. If you are interested in receiving a Pinterest resource guide with helpful links, please send us a request via email.
You can watch the full digital event recording below, or open the recording with YouTube.