Your website is an essential part of your brand. Most consumer purchases begin with a search engine scan of websites. Therefore, your website creates valuable opportunities for potential clients to discover your work.
On Thursday, October 22, CEO and Co-Founder of PartySlate Julie Roth Novack hosted a digital event that explored five ways to optimize your website’s home and about pages. She was joined by Aleya Harris, Founder and Owner of Flourish Marketing Solutions, as well as Sam Jacobson, Founder and Head Consultant of Ideaction Consulting, to share best practices for website conversion.
Together, they discussed the importance of having a clear company strategy and vision. For example, what does your brand stand for? Who is your target audience?
Next, they discussed five key ways to optimize your website for increased exposure and higher conversion rates.
- Present a Strong Homepage Handshake
- Simplify Your Navigation
- Provide a Clear Overview of Services
- Position Yourself as an Authority
- Add Clear Calls to Action Throughout
Julie concluded with a presentation on how PartySlate profile pages are optimized for higher conversion rates. The webinar concluded with live website reviews of several event professionals.
You can watch the full digital event recording below or open the recording in YouTube.