Your photos and videos are marketing gold — and during PartySlate’s second digital event, PartySlate CEO and Co-Founder, Julie Roth Novack, shared her best tips on how to organize your photos and videos.
During this unprecedented time, it’s more important than ever to invest in your digital marketing efforts. For the event professional community, this starts with your photos and videos. Julie was joined by PartySlate Senior Events Manager, Kylie Humbard, who has leveraged many of the strategies that were shared when planning past PartySlate events.
Throughout the digital event, Julie covered three main steps that highlighted how to organize photos and videos for easy accessibility and use. The first step was to select a storage platform. Julie recommended two, but there are many options to choose from.
Next, Julie discussed how to organize photos and videos by creating clear naming conventions. Naming conventions will make it easier to identify which photos and videos are from which event and when that event took place. This is also templatized in our Google Sheets template, which is available upon request.
The third step when it comes to how to organize photos and videos has to do with creating an effective and organized event index, which holds all of your event information that corresponds with your photos and videos. This will make posting and sharing photos and videos easier both during and after your events.
Once you have mastered these three steps, it will be even easier to add event photos and videos to your PartySlate profile. As part of the digital event, Julie also walked through this process and how to leverage your profile page as a marketing tool. Included in the digital event recording is Julie conducting a short demo of how to upload event photos to your profile page.
If you are interested in getting the Google Sheet template offered during this digital event to help you organize your photos, please send us a request via email.
You can watch the full digital event recording below, or open the recording with YouTube.