At PartySlate, we continue to see brands leveraging events as powerful marketing tools, especially when it comes to launching a new product. We often feature corporate events from some of the world’s most recognizable brands, but these 9 product launch parties stand out for how they successfully immersed their guests into the experiences they created. From experiential activations to creative signage, see how 9 of your favorite brands launched into the world with fabulous events.
L’Space Swim Launches at Miami Swim Week
Daniel Events beautifully enhanced this beach outside The Confidante Miami Beach for an L*Space product launch, produced by Bollare PR. The brand hosted a fitness class to launch its line of activewear, and each attendee received a bundle of swag that also served as their placeholder on the sand. We especially loved the custom-designed branded frame that served as a highly-taggable photo spot.
Santa Monica Pier Became a Marc Jacobs Whimsical Wonderland
No detail was left unbranded at this Marc Jacobs Daisy Love launch party, thanks to the incredible team at Jessica Fels Event Production & Design. Santa Monica Pier was decked out with a custom Ferris wheel, carnival games, and ice cream carts, with graphics from SoCal Graphics and AAA Flag & Banne. Floral Rush provided lush arrangements for the dinner that followed at Viceroy Santa Monica.
photographer: Suzan Jone |event planner: Jessica Fels Event Production & Design | floral: Floral Rush | venue: Santa Monica Pier | dinner venue: Viceroy Santa Monica | graphics: AAA Flag & Banne | custom photo wall: Tractor Vision | photo booth: Sharing Box | graphics: SoCal Graphics | lighting: Images By Lighting | A/V: Rhythm and Sound | custom inflatables: Jet Creations
An Aveeno Launch Party as Fresh as Its Skincare Products
Also hosted at The Confidante Miami Beach, the team at X7 exeven Events took inspiration from Aveeno’s fresh and vibrant product packaging for this branded event. Barra Design created a greenery-filled Aveena-branded backdrop, while The Lounge Design Events Furniture Rental provided complementary décor.
photographer: 153 Multimedia | event planner: Jessica Fels Event | event planner: X7 exeven Events | Production & Design |Productions | venue: The Confidante Miami Beach | decor: The Lounge Design Events Furniture Rental | backdrop: Barra Design
From New York to the Tropics at This Peloton Launch Party
The planners and designers at Patrick J Clayton Productions wanted every guest at this Peloton launch party, hosted at Frying Pan, to feel like they had been transported to a Caribbean island – and did they ever succeed. Swings made of life preservers, wood and white lounge furniture, and more fun rentals from Taylor Creative Inc. completed the tropical look.
Infused with Fruit, From the Smirnoff Vodka to the Décor
The fruit-infused floral wall from B Floral Event Design and Production was the gorgeous focal point at this Smirnoff product launch, hosted at NoMo Kitchen and produced by MKTG. Just like the Smirnoff Zero Sugar Infusions product, the floral display was infused with watermelons, limes, strawberries, and more gorgeous fruit.
venue: NoMo Kitchen | client: MKTG | client: Smirnoff | event design & production: B Floral Event Design and Production
This Crown Royal Launch was More Than Just Peachy Keen
A perfect peach color palette, branded liquor displays, on-theme photo ops — this product launch produced by Rose Gold Collective was a perfect match for Crown Royal Peach. Peach florals from Stems Brooklyn and rentals from Two Of A Kind filled the space at NoMo Soho, a raw space that fit the vibe of the party itself.
On-Theme Décor was Vital for This Vital Proteins Launch
Vital Proteins Collagen Water launched in Chicago with a party at Harris Theater Tent, Millenium Park. Rachel De Marte Events and Fallon PR didn’t miss a beat — the party included creatively-integrated signage (with lighting from Frost Chicago), plenty of beverage displays to showcase the products, delicious bites from Entertaining Company, and even a fashion show.
photography: Marcin Cymmer | venue: Harris Theater Tent, Millenium Park | planner: Rachel De Marte | lighting/sound/graphics: Frost Chicago | catering: Entertaining Company | DJ: Matt Roan | fashion: byFashionaholic | PR: Fallon | sweets: Leila Love | dancers: Stage Factor
Smith & Forge Hard Cider Took Guests Back to the 1920s
For this Smith & Forge hard cider launch, Gravel Experiential was way ahead of one of 2020’s biggest event trends: a 1920s theme. Brooklyn Bowl played host to guests enjoying live music from band Caveman, 1920s-style feats-of-strength games, old-school shaves for the men, and of course, plenty of opportunities to taste the brand’s new harder cider.
venue: Brooklyn Bowl | Band: Cavemen | Event Agency: Gravel Experiential
This NBA 2K20 Launch Party was a True Gamer’s Paradise
City Market Social House hosted some of the NBA’s biggest stars, including Anthony Davis and Kevin Durant, for this NBA 2K20 video game launch. Vox Productions and Made With NRG filled the venue with engaging entertainment opportunities, lighting installations, projection mapping, and creative rentals from Bright Event Rentals and Taylor Creative Inc.
venue: City Market Social House | planner: Made With NRG | catering: TGIS Catering | production: Vox Productions | rentals: Bright Event Rentals | rentals” Taylor Creative Inc. | draping: Pink Sparrow Events | cocktails: City Market Social House
Kylie Skin Mandates a Pink Dress Code for its Everything-Pink Launch
Kylie Jenner launched her Kylie Skin line with a perfect celebration from Mindy Weiss Party Consultants. The brand’s all-pink packaging mirrored the pink-only dress code and all-pink venue. Dancing was transformed into a new history-making affair with an all-pink, disco-themed roller skating rink/dance floor. The bathroom was just as impressive with pink tiling and a vintage bathtub filled with pink bubbles. Even the sushi rice (that’s right) was pink at this on-brand celebration.
photographer: John and Joseph Photography Inc. | planner: Mindy Weiss Party Consultants | décor: Revelry Event Designers | floral: Jeff Leatham | lighting: Peterson Event Lighting | cocktails: Cocktail Academy
Guests Lived Their Best Life at the Poosh Site Launch
Mindy Weiss Party Consultants does it again with the debut of Kourtney Kardashian’s lifestyle website Poosh. The brand’s tagline, “A guide to living your best life” was felt at every turn. Before stopping for a relaxing massage, guests received Poosh-provided bikinis from Onia and kicks from Stuart Weizman. After a host of wellness activities, guests cooled off with Poosh-branded water balls and hand fans, making for a relaxing on-theme event from start to finish.
photographer: Katie Levine | planner: Mindy Weiss Party Consultants | décor: Jeff Leatham | catering: Don Julio. Tequila and Winc