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Immersive Product Launch Parties are Marketing Gold — See 11 Brands That Achieved Experiential Success

At PartySlate, we continue to see brands leveraging events as powerful marketing tools, especially when it comes to launching a new product. We often feature corporate events from some of the world’s most recognizable brands, but these 9 product launch parties stand out for how they successfully immersed their guests into the experiences they created. From experiential activations to creative signage, see how 9 of your favorite brands launched into the world with fabulous events.

L’Space Swim Launches at Miami Swim Week 

a palmed archway with orange lining shows the view to the beach. Branding is in the middle.
photo courtesy of Daniel Events

Daniel Events beautifully enhanced this beach outside The Confidante Miami Beach for an L*Space product launch, produced by Bollare PR. The brand hosted a fitness class to launch its line of activewear, and each attendee received a bundle of swag that also served as their placeholder on the sand. We especially loved the custom-designed branded frame that served as a highly-taggable photo spot.

design/decor/floral: Daniel Events | venue: The Confidante Miami Beach | PR: Bollare PR | client: L*Space Swim

Santa Monica Pier Became a Marc Jacobs Whimsical Wonderland

Marc Jacobs style carinval games in pink and white at the pier. two people stand at it.
photographer: Suzan Jone

No detail was left unbranded at this Marc Jacobs Daisy Love launch party, thanks to the incredible team at Jessica Fels Event Production & Design. Santa Monica Pier was decked out with a custom Ferris wheel, carnival games, and ice cream carts, with graphics from SoCal Graphics and AAA Flag & Banne. Floral Rush provided lush arrangements for the dinner that followed at Viceroy Santa Monica

photographer: Suzan Jone |event planner: Jessica Fels Event Production & Design | floral: Floral Rush | venue: Santa Monica Pier | dinner venue: Viceroy Santa Monica | graphics: AAA Flag & Banne | custom photo wall: Tractor Vision | photo booth: Sharing Box | graphics: SoCal Graphics | lighting: Images By Lighting | A/V: Rhythm and Sound | custom inflatables: Jet Creations

An Aveeno Launch Party as Fresh as Its Skincare Products

a palette backdrop is painted white. Succulents and plants are hung throughout and palm trees in the background.
photographer: 153 Multimedia

Also hosted at The Confidante Miami Beach, the team at X7 exeven Events took inspiration from Aveeno’s fresh and vibrant product packaging for this branded event. Barra Design created a greenery-filled Aveena-branded backdrop, while The Lounge Design Events Furniture Rental provided complementary décor. 

photographer: 153 Multimedia | event planner: Jessica Fels Event | event planner: X7 exeven Events | Production & Design |Productions | venue: The Confidante Miami Beach | decor: The Lounge Design Events Furniture Rental | backdrop: Barra Design

From New York to the Tropics at This Peloton Launch Party

Two girls sit in tree swings. Trees are behind them with fake leaves and a peloton sign.
photographer: Carlos Jerez

The planners and designers at Patrick J Clayton Productions wanted every guest at this Peloton launch party, hosted at Frying Pan, to feel like they had been transported to a Caribbean island – and did they ever succeed. Swings made of life preservers, wood and white lounge furniture, and more fun rentals from Taylor Creative Inc. completed the tropical look. 

photographer: Carlos Jerez | venue & caterer: Frying Pan | event planner, designer & florals: Patrick J Clayton Productions | DJ & music: Gould Artist Management | rentals: Taylor Creative Inc.

Infused with Fruit, From the Smirnoff Vodka to the Décor

An Instagram backdrop is covered in greenery and pink florals next to paned windows and gold window treatments.
photo courtesy of B Floral Event Design and Production

The fruit-infused floral wall from B Floral Event Design and Production was the gorgeous focal point at this Smirnoff product launch, hosted at NoMo Kitchen and produced by MKTG. Just like the Smirnoff Zero Sugar Infusions product, the floral display was infused with watermelons, limes, strawberries, and more gorgeous fruit. 

venue: NoMo Kitchen | client: MKTG | client: Smirnoff | event design & production: B Floral Event Design and Production

This Crown Royal Launch was More Than Just Peachy Keen

photo courtesy of Rose Gold Collective

A perfect peach color palette, branded liquor displays, on-theme photo ops — this product launch produced by Rose Gold Collective was a perfect match for Crown Royal Peach. Peach florals from Stems Brooklyn and rentals from Two Of A Kind filled the space at NoMo Soho, a raw space that fit the vibe of the party itself. 

Venue: NoMo Soho | Event Agency: Rose Gold Collective | Rentals: Two Of A Kind | Florals: Stems Brooklyn

On-Theme Décor was Vital for This Vital Proteins Launch

Concrete outdoor stairs are painted different colors.
photography: Marcin Cymmer

Vital Proteins Collagen Water launched in Chicago with a party at Harris Theater Tent, Millenium Park. Rachel De Marte Events and Fallon PR didn’t miss a beat — the party included creatively-integrated signage (with lighting from Frost Chicago), plenty of beverage displays to showcase the products, delicious bites from Entertaining Company, and even a fashion show. 

photography: Marcin Cymmer | venue: Harris Theater Tent, Millenium Park | planner: Rachel De Marte | lighting/sound/graphics: Frost Chicago | catering: Entertaining Company | DJ: Matt Roan | fashion: byFashionaholic | PR: Fallon | sweets: Leila Love | dancers: Stage Factor

Smith & Forge Hard Cider Took Guests Back to the 1920s

photo courtesy of Gravel Experiential

For this Smith & Forge hard cider launch, Gravel Experiential was way ahead of one of 2020’s biggest event trends: a 1920s theme. Brooklyn Bowl played host to guests enjoying live music from band Caveman, 1920s-style feats-of-strength games, old-school shaves for the men, and of course, plenty of opportunities to taste the brand’s new harder cider. 

venue: Brooklyn Bowl | Band: Cavemen | Event Agency: Gravel Experiential

This NBA 2K20 Launch Party was a True Gamer’s Paradise

photo courtesy of City Market Social House

City Market Social House hosted some of the NBA’s biggest stars, including Anthony Davis and Kevin Durant, for this NBA 2K20 video game launch. Vox Productions and Made With NRG filled the venue with engaging entertainment opportunities, lighting installations, projection mapping, and creative rentals from Bright Event Rentals and Taylor Creative Inc. 

venue: City Market Social House | planner: Made With NRG | catering: TGIS Catering | production: Vox Productions | rentals: Bright Event Rentals | rentals” Taylor Creative Inc. | draping: Pink Sparrow Events | cocktails: City Market Social House

Kylie Skin Mandates a Pink Dress Code for its Everything-Pink Launch 

photo courtesy of Mindy Weiss Party Consultants

Kylie Jenner launched her Kylie Skin line with a perfect celebration from Mindy Weiss Party Consultants. The brand’s all-pink packaging mirrored the pink-only dress code and all-pink venue. Dancing was transformed into a new history-making affair with an all-pink, disco-themed roller skating rink/dance floor. The bathroom was just as impressive with pink tiling and a vintage bathtub filled with pink bubbles. Even the sushi rice (that’s right) was pink at this on-brand celebration.

photographer: John and Joseph Photography Inc. | planner: Mindy Weiss Party Consultants | décor: Revelry Event Designers | floral: Jeff Leatham | lighting: Peterson Event Lighting | cocktails: Cocktail Academy

Guests Lived Their Best Life at the Poosh Site Launch

photo courtesy f Mindy Weiss Party Consultants

Mindy Weiss Party Consultants does it again with the debut of Kourtney Kardashian’s lifestyle website Poosh. The brand’s tagline, “A guide to living your best life” was felt at every turn. Before stopping for a relaxing massage, guests received Poosh-provided bikinis from Onia and kicks from Stuart Weizman. After a host of wellness activities, guests cooled off with Poosh-branded water balls and hand fans, making for a relaxing on-theme event from start to finish. 

photographer: Katie Levine | planner: Mindy Weiss Party Consultants | décor: Jeff Leatham | catering: Don Julio. Tequila and Winc