On April 17th, New York’s most celebrated event professionals and tastemakers gathered at West Edge in Chelsea Market to officially launch PartySlate New York. West Edge is an expansive loft space boasting soaring ceilings, windows galore and a versatile all-white palette. The well-located spot overlooks the High Line and the Hudson River.
The event opened with a powerful panel with Birch Event Design President & Creative Director Josh Spiegel moderating a discussion with Creative Edge President and Creative Director Carla Ruben, Ceci New York Founder & Creative Director Ceci Johnson, and PartySlate CEO & Co-Founder Julie Novack. The interesting discussion ranged from the nature of inspiration to what’s next on the event scene.
Then On the Move Entertainment took to the stage with the Beatbox House Beatboxers bringing fun 90’s hits back, followed by the New Millennials dance band — which included an 8-piece rhythm section, 4 lead singers, a 6-piece “Girl-Power” all-female horn section and a dynamic hip-hop violinist. They offered an electric performance of everything from Motown to Brittany that kept guests engaged all night.
The chic theme, developed by creative partners Birch Event Design, Ceci New York, and Creative Edge Parties took the form of an exquisite concrete jungle, featuring bold patterns, clean lines and the quintessential New York color palette of chic black, gray and silver.
Birch Event Design incorporated the Ceci New York-designed invitation details with custom cutouts suspended behind the long bar and custom metallic-printed bar wraps from Bombshell Graphics. Every inch of the space was thoughtfully designed to offer stylish spaces for networking, celebrating and noshing. Birch worked with Luxe Event Rentals to furnish the space with statement pieces like uber-cool silver birdcage chairs, luxe tufted velvet sofas and swanky black and silver bar stools. The beautifully-appointed look was accented by unique anemone blooms and towering silver palm fronds.
Creative Edge Parties elevated the cocktail party format with their signature playful and creative style. Their handsome waitstaff shared delectable bites and craft cocktails — including a special Mezcal concoction made with Yola tequila. Creative Edge’s innovative delivery included a “Baby Got Snacks” wall with goodies like dark chocolate dipped apricots and parmesan truffle popcorn (with bags to fill and enjoy later!) and black netted structures supporting clear plastic eggs filled with perfectly-composed savories and desserts — hello, burrata with heirloom tomato gazpacho and walnuts!
The evening ended with delicious cocktail bread puddings sporting complex flavor profiles like the Sidecar which consisted of cognac vanilla dunked bread pudding, butterscotch, and candied pecans. Party Rental LTD. provided the perfect vessels and rentals to complement the food and drinks. Meanwhile, Spin-Spun All Natural Confections offered champagne cotton candy on glowing sticks.
PartySlate’s gathering in New York marks the company’s fourth launch city, joining Chicago, Los Angeles and Dallas. While the company is international — displaying the gorgeous work of planners, designers, venues, photographers and more from around the world — these focus cities boast a higher concentration of event pro listings, venues and content on the site. The launch event marks a period of rapid growth for PartySlate, with San Francisco on the exciting horizon.
Venue: West Edge
Caterer: Creative Edge Parties
Decor: Birch Event Design
Entertainment: On the Move Entertainment
Photographer: André Maier Photography
Invitation: Ceci New York
Rentals: Party Rental LTD
Furniture: Luxe Event Rentals
Cotton Candy: Spin-Spun All Natural Confections
Videographer: Anthony Vazquez
Calligraphy: Wellspring Writes
Lighting: Dynamic Vision
Photobooth: Nicholson Events
Signage: Bombshell Graphics
Orchids: Designer Cut Flowers
Tequila: Yola Mezcal
Jewels: Zameer Kassam Fine Jewelry
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