by Pamela Rothbard, Editor
On April 9, PartySlate launched its presence in Washington, D.C. with an exclusive, intimate dinner party at The LINE Hotel DC. The immersive dining experience marked the company’s entry into its ninth market, continuing its growth to become the go-to site for people planning luxury celebrations. Washington D.C.’s tastemakers, elite planners, venues, hotels, caterers and design and décor professionals gathered to feté the brand, which allows them to showcase their best work on events ranging from weddings to fundraisers and Bar and Bat Mitzvah celebrations to corporate events.
Danielle Couick, Principal and Creative Director of Magnolia Bluebird design & events, planned the progressive celebration with an eye toward fostering connection and conversation. “I wanted to avoid a large scale cocktail party where new connections can sometimes get lost. Instead, we wanted to curate an opportunity for new quality experiences for an intimate group,” she said. “Planning a seated dinner event for PartySlate was an absolutely amazing experience because our incredible partners never said ‘no’ — which meant we were able to get really creative for our client and guests. Since PartySlate is the place to find inspiration for luxury events, I wanted to produce a truly inspired event to welcome the brand to D.C.” To that end, Couick assembled “the best of the best” event partners including décor from Syzygy Events International entertainment from Élan Artists, a custom cocktail journey from The Liquor Laundry and the perfect venue in The LINE Hotel D.C.. Each built on her original vision in new and inventive ways.
That began with gorgeous dye-cut invitations from Saima Says Design — which evoked a luxe lavender amethyst, a stone purported to awaken higher spiritual consciousness. Couick wanted to invite attendees to engage in a “spiritual journey” so that each individual could connect in their own way. That meant a progressive party that included multiple spaces, each boasting its own inspiration, yet tying the overall theme together. Given that The LINE Hotel D.C. was previously a 110 year old church, the space easily expressed the motif with stained glass, a chandelier repurposed from the church’s old pipe organ, and the original pews.
Guests arrived at the hotel’s grand staircase entrance to find a tribal angel from Élan Artists perched on a mirrored pedestal — piquing the interest of partygoers and neighborhood residents alike. Inside the lobby, a gospel choir performed songs like “Lean on Me” and Toto’s “Africa,” while guests enjoyed curated cocktails boasting white foam and a floral essence from The Liquor Laundry, a new visionary event beverage company. Hotel ambassadors shared the building’s history as they led attendees to the cocktail party space where they were greeted by, in Couick’s words, “A drag brunch vibe — we wanted to guests to realize that things aren’t always what they seem.”
The DJ, decked out in a pink suit, spun tunes from a statement-making, iridescent booth from Syzygy Events International that displayed PartySlate branding. Guests enjoyed canapés and more fabulous cocktails while a drag queen interacted with the crowd, sparking conversation and photo ops. A giant mural on the hotel’s wall added heft to the perception shifting cocktail portion of the evening. It was painted live during the last election sporting white feathers. Each time a woman was elected into office a magenta feather was added. Couick appreciated the way it added to the expectation-overturning aesthetic.
For dinner, the ambiance changed once again into more of a relaxing, “Om” moment. Bathed in neutrals, white, and a pop of green to match the monastery vibe of the hotel’s Carina Ballroom and its two jade-hued fountains, which were original to the church. Syzygy’s décor of ivory draping and suspended lanterns, neutral linens from La Tavola Fine Linen, organic bamboo accents from Twigz Studios, and Frost DC’s ethereal uplighting gave the space an other-worldly glow.
Guests secured their table numbers from a “monk” decked out in robes, dramatic makeup from Nour Kazoun, Makeup Artistry, and pink hair styled by Wedding and Event Hair by Remona and Noufal HairColor Studio. The escort card display featured Hamsa’s, with each palm holding a luxe gold foil and mirror round card from Saima Says Design accented by a mirrored eye — meant to reflect the guest back to themselves. Partygoers found their assigned seats at one of three long kings tables. Chic place settings featured organic wooden chargers and porcelain plates from Emerson James Rental, glam gold flatware, and a jade green La Tavola silk napkins set the base for the custom acrylic menus. The minimalist table décor was completed with rows and rows of dreamy candles from White Magnolia Designs.
Each setting featured a Spankish rocks glass covered by a cryptic place card calligraphed by Meant to be Calligraphy instructing “please do not lift.” The dinner opened with words of gratitude from Richard Swan and Shanna Cooper, founders of The Liquor Laundry who invited guests to lift their custom coasters to release a puff of scented smoke from the whiskey-based cocktail — creating a shared moment followed by clinking cheers. Remarks from Couick were followed by a welcome by PartySlate’s Co-Founder and CEO, Julie Roth Novack. Lastly, The LINE Hotel’s chef, Spike Gjerde, introduced the feast-style menu which he created along with chefs Opie Crooks, Andre Gaspar, Amanda Cook, and team. Guests enjoyed delectable dishes like a whole roasted boneless VA porgy with salsa verde, garlic chili crunch, and chicken sausage stuffed chicken with tomato gravy along with tableside wine service.
Lastly, guests ventured down a color-blocked hallway (inspired by the existing artwork) to the Banneker Ballroom and Foyer for dessert and after-dinner conversation. Couick says, “We wanted to create the juxtaposition of a luxe abandoned church vibe in the space. Imagine vines and plants growing everywhere paired with a collection of plush, velvet furniture and mirrors which offered incredible color and texture, creating a surreal moment.” Fittingly, Syzygy created a dramatic floral canopy with colorful draped blooms hanging from the ceiling, while Twigz Studios filled walls and walls with lush greenery. Arrangements and vine accents from White Magnolia Designs offer additional vivid color to accent the vibrant rainbow of hues.
At the sense-rich event, the final space appealed to guests’ sense of smell and, of course, their “sixth sense.” Partygoers enjoyed mixing their own custom scents with Blue Flower, a luxe essential oils company. Elán Artists provided tarot card readers who peered into another realm, while their “lipsologist” read lipstick prints. Meanwhile, in a slight nod to science, SNAP! Entertainment offered “Ink Thoughts”, a brain wave art station which purports to read brain waves to create hyper-personal ink dot art. A quintet from Élan Artists rounded out the experience with moody, sultry lounge music, while guests enjoyed custom cocktails featuring Mezcal El Silencio, Kikori, GH Mumm, Absolut Elyx, and District Distilling.
And what would a memorable event be without a tangible way to, well, remember it? Theo Milo Photography beautifully preserved every décor detail and awed expression, while Monachetti Weddings captured the soirée’s movement on video. SNAP! Entertainment provided a cool new way to capture a moment with their 360-degree photo booth, which allowed partygoers to create slow motion gifs while they rotated on a small platform holding custom PartySlate-branded props.
PartySlate will continue its steady expansion with additional launches this year in Houston, Charleston, Atlanta, Phoenix, and more.
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Photography: Theo Milo Photography
Venue: The LINE Hotel DC
Event Planner: Magnolia Bluebird design & events
Entertainment: Élan Artists
Videography: Monachetti Weddings
Lighting: Frost DC
Rentals: Emerson James Rental
Liquor: The Liquor Laundry
Linens: La Tavola Fine Linen
Invitations: Saima Says Design
Greenery/Foilage: Twigz Studios
Florals: White Magnolia Designs
Photo Booth: Snap Entertainment
Calligraphy: Meant to Be Calligraphy
Scent: Blue Flower
Hair: Bridal Hair by Remona
Hair: Noufal HairColor Studio
Makeup: Nour Kazoun, Makeup Artist
Alcohol: Mezcal El Silencio
Alcohol: GH Mumm
Alcohol: Absolut Elyx
Alcohol: District Distilling