Technical SEO is a critical component of Google’s ranking algorithm. While Google uses over 900 factors to determine the relevance of a web page, the majority of these factors fall under content SEO, offsite SEO, and technical SEO. Understanding the fundamentals of content SEO will help your website rank higher on Google and reach a greater target audience. Technical SEO goes even further in helping you to distinguish your website from a competitor’s page.
On Tuesday, October 6, PartySlate CEO and Co-Founder Julie Roth Novack joined Software Engineer Lucas Brandt and Senior Marketing Director Lauren Mandel for an introduction to the fundamentals of technical SEO. They discussed how to perform a technical SEO health check of a website as well as 5 key strategies to increase a website’s technical SEO components:
- Make sure your website is indexed by Google
- Create a logical site structure
- Keep your site free of broken pages and links
- Make sure every page has an enticing meta title and description
- Ensure your website is mobile optimized
They also explored PartySlate’s own SEO strategy and how the SEO-driven PartySlate Profile features are optimized to rank with Google. They went on to share a detailed SEO action plan for increasing organic traffic through higher Google rankings.
PartySlate is here to help you develop an informed SEO strategy. If you’re interested in receiving an SEO strategy template (or a PartySlate profile review), please email us.
You can watch the full digital event recording below or open the recording in YouTube.