Sofia Negron Photography

Hi, I'm Sofia! I'm a creative brand and event photographer, mom and total movement junkie. I know business is better when you can truly connect with your ideal audience. When you can touch someone's soul and bring infinite joy and show them your story. That's why I focus on event and brand photography. It is my personal mission to help my clients inspire trust in their brand with the snap of a shutter. Your success with today's savvy consumers depends on developing authentic connections with high-impact visuals. Work with me to build your library of images, and I promise: WE WON’T GET STUCK FOLLOWING A FORMULA. If there’s one thing I learned from my dance training, it is grace under pressure. As one client described it: “It’s like fluid movement working with you!” The beauty of having photographed so many events is I can show up in any situation, make it look good and get inspired in the moment and see how to best capture your event. I watch and anticipate moments, striving to capture all the important events that will tell your event story so the attendees, sponsors and exhibitors will keep coming back. YOU’LL SHOW UP AS THE BEST VERSION OF YOURSELF. I genuinely care about you. I am rooting for you and wanting you to look the best you possibly can. It’s hard to step in front of the camera. I get it! As a former professional dancer, I know the horror of being in the spotlight. I’ve performed in front of thousands in nothing more than a piece of lycra and a pair of pointe shoes! If we work together, we’ll work past those nerves by keeping you moving and engaging with me and the world around you. YOU’LL FEEL TOTALLY PREPARED AND YOU WON’T MISS A THING. I understand that you are crazy busy; building a business that changes peoples lives. That’s why I’ve built a process that makes this photo thing easy. I’ll be there every step of the way: figuring out the images you need for your communication plan, creating image boards, helping plan your hair, make-up and outfits, and providing tips on poses from an actual interest in who you are and what is important for you to grow and succeed. When you're prepared, you’re confident, and when you’re confident, that’s where the magic happens. I started taking photographs in 2001, and I’ve photographed thousands of people, over 600 weddings and over 1100 events, including fashion shows and corporate gatherings. My images are sought out by wedding magazines and blogs and I’ve created images for luxury brands like Louis Vuitton, Mont Blanc, Patek Phillipe, Neiman Marcus and Harpers Bazaar. I live in New York City but photograph commissions worldwide. Dancers must be attuned to every nuance, so they can respond to each moment with heart: creatively, effectively, and quickly. As a photographer, I “dance” with my camera, creating images that reveal clients’ stories in a spontaneous, elegant and joyful manner. What do you say? Want to dance?