SuperReal

Over a span of forty-five minutes, SuperReal invites you to step into 25 Broadway and experience a digital playground that channels your wildest dreams. Moment Factory merged 360° projection mapping, interactive visuals, lighting, scenography and immersive sound to create an experience that would delight the senses. From the 6,000 square foot mirrored floor to the 30-foot vaulted ceiling, the interior architecture has been digitally transformed into a playful exploration of art and new technology Moment Factory transformed Cipriani 25 Broadway, a landmark building into a fully programmable space that is able to host a variety of immersive multimedia content. Upon this canvas, we imagined SuperReal, a series of rich sensorial scenes, with interactive installations, that invite visitors to play, dream and express themselves.