Alice Allen Events

At Alice Allen Events, we make your wildest fantasies come true. Our goal is to make you feel like a guest at your own event as well as to provide a stunning, top-notch experience for your guests. We pledge to plan, develop, and execute any event with the utmost attention to detail, based on our years of expertise hosting events of all types and sizes. Sarah has always been a fan of happenings. She can remember loving the smallest aspects at weddings since she was a child, observing the enthusiasm of production at concerts with friends, and even taking an interest in the logistics of high school pep rallies and school dances. Sarah considers herself a creative jack-of-all-trades and chaos coordinator. Sarah has spent the past three years at Magnolia Market in Waco, TX, overseeing the event team and organizing events in addition to coordinating weddings. She was able to continue polishing her artistic skills while also getting extra practice in areas like grit and creativity at Magnolia (yes, she can install a balloon wall pretty much anywhere). Sarah can usually be found enjoying queso and a marg at Torchy's, in a barre class, or taking in the wonderful outdoors in Waco, TX with friends when she isn't working on an event. Sarah is also a devout member of her church, where she volunteers to help with production on Sundays. Sarah was born and raised among the cotton fields of West Texas, where Alice Allen got her start. Sarah learned the value of hard work and hospitality from her mother and father while she was there. Sarah's reactions were natural, because to her parents' influential ideals instilled in her from a young age. It was simple to come up with a name for the company: Alice Allen was born from combining Sarah's parents' middle names. Sarah has been able to pursue her aspirations without fear thanks to their amazing example and generous assistance.