Fiori and Fern

The brick-and-mortar retail shop of Fiori and Fern can be found in Franklin, Massachusetts, and it features an ever-rotating selection of handpicked products for purchase. Everything from plants, stationery, and home décor to jewelry, cosmetic products, clothing, and books, as well as, of course, locally grown, fresh flowers. The store first opened its doors in 2015 on Main Street with the intention of providing future brides with a place to brainstorm their wedding ideas and a limited product offering for the community to peruse. The gathering place saw rapid development and, in 2018, relocated to a more spacious and brighter space in Franklin Mills. Michelle Greenwood, formerly known as Fiori (which literally translates to "flowers" in Italian), and Melissa Dwyer, formerly known as Fernandes (which explains why she has such a passion for plants), met at this point and hit it off immediately as friends and partners in business. Together, they have propelled Fiori and Fern to become the thriving firm that it is today by combining their individual experiences in purchasing and running businesses with a strong desire to express their own creativity.