FAO Schwarz

For all of your special occasions, such as birthdays, corporate parties, fundraisers, holidays, and more, transform our historic Flagship at 30 Rockefeller into your very own World of Wonder! Frederick August Otto Schwarz envisioned a magnificent abundant emporium brimming with remarkable, one-of-a-kind toys from around the world. His ambition became a reality, and it has given wonder and excitement to families for more than 150 years as the world's most iconic toy store. A visit to FAO Schwarz is a once-in-a-lifetime experience. The tale revolves around you. Every time you walk through our doors, you'll be greeted by a larger-than-life adventure that will pique your interest. We've continued to make new, enduring memories for generations of children as well as nostalgic moments for adults over the years. In the New York City flagship, enjoy a fantastic one-hour behind-the-scenes adventure hosted by a world-famous Toy Soldier. Before the doors open, you'll be welcomed inside the land of wonder, where you'll learn about our history, raid the FAO Schweetz Candy Bar, receive a cuddly FAO memento, and have your own personal shopper!