Pink Taco | New York City

Mexican cuisine has captured the hearts and palates of food enthusiasts around the world. One restaurant that has embraced the flavors and vibrancy of Mexican culture is Pink Taco. What started as a small-scale venture witha cheeky name has blossomed into a renowned restaurant chain. Pink Taco was founded in 1999 by Harry Morton in Las Vegas, NV, openingits first location within Hard Rock Hotel & Cafe. Inspired by the vibrant street food culture of Mexico, Harry envisioned creating a restaurant that offereda unique dining experience. In its early years, Pink Taco operated as a single location in Sin City. The restaurant quickly gained popularity, attracting locals, celebrities and tourists alike with its inviting ambiance, lively music, and delectable Mexican fare. Pink Taco prided itself on adopting a casual,fun-loving atmosphere that mirrored the vibrant energyof Mexican street markets. As word spread about the exceptional dining and drinking experience at Pink Taco, demand grew rapidly. To cater to this increasing popularity, Pink Taco expanded its reach, opening new locations in prominent cities acrossthe United States. Each new restaurant stayed true to the brand’s original concept, providing guests with an immersive vibe dining experience that celebrated Mexican culture.