Swirlz® is Chicago's original Cupcake Shop, established in 2006, located in historic Lincoln Park and down the street from DePaul University.

Swirlz began by creating fresh batters, butter creams, fillings and garnishes daily in true artisanal style, using all fresh and many local ingredients. This quality and integrity has never been compromised. Swirlz® classic buttermilk cakes are made using Grassland Farm's European style butter in both their cakes and light whipped Italian butter creams. As of their 10th anniversary in September of 2016, Swirlz had created more than 1500 unique flavors. They carry cupcakes, mini cupcakes, mini custom cake items, gorgeous and delicious cakes, brownies, a full line of Gluten-Free cupcakes, offered daily and a line of 18 Vegan Gluten-Free cupcake flavors that may be found at 27 IL Whole Foods Market stores, as well as from Swirlz. Large catered events and DIY weddings are their specialties. Swirlz cupcakes have received National accolades for "Best of" cupcakes. The store is cozy and a friendly staff is always there to "make people happy", but Swirlz can deliver all over Illinois.