Wisteria

Rita Freling, a Rochester real estate agent, and her daughter Jennifer Ralph launched Wisteria Flowers and Gifts in 1992, and it swiftly expanded from a modest home business into a prosperous company. Wisteria, once known for its exquisite fresh, dried, and silk floral arrangements and wide selection of exotic botanicals, has grown into one of Upstate New York's top locations for handcrafted furniture, original artwork, one-of-a-kind gifts, and more. By continually providing the best products and customer service, we have built a devoted customer base. We are glad to report that for more than 30 years, consumers have relied on Wisteria's specialists to make sure that every event will be memorable and that every decorating dream will come true. Wisteria moved to its current 6,000 square foot location, ideally situated at 360 Culver Road in the center of Rochester's Preservation District, in 2001 from its original East Avenue store. Jennifer currently oversees Wisteria's daily operations and works tirelessly to support the company's expansion and success with a great creative team.