
AJ Events

Event Planner
AJ Events
Based in Boston, MA, USA

- Photos
- 1,077
- Albums
- 34
Average Response Time 1-2 hrs
About AJ Events
Founded in 2003
AJ Events is nationally recognized for producing notable events across the globe. AJ Williams, the Founder and Executive Producer has well over 25 years in the industry and has raised over $74MM for nonprofits. AJ provides unparalleled expertise, creativity, and resources while executing ideas from concept to completion. Known for tirelessly working for her clients, exceeding fundraising goals, discretion, refined taste, and gorgeous floral design. Our goal is to create a reaction, generate energy, and stimulate untapped possibilities. From transforming fundraisers into legendary events to driving brand campaigns, and creating one-of-a-kind weddings, as well as private dinners for high-profile clients and brands, we develop events that are authentic and captivating. Our focus is on strategy, content, fundraising, and always the experience. AJ Events is one of the only companies around that conceptualizes, designs, fundraises, produces, and oversees all key elements of an event in-house. We don’t just say we provide it. We actually execute it! This allows for unmatched quality control and ensures that the vision stays cohesive. Our flow is seamless. Our high level of detail puts AJ Events in a category all on its own. AJ Williams is the creative visionary behind AJ Events’ experiential design execution and fundraising. AJ‘s work is always ambitious —and often unconventional— her work reflects a bold, can-do attitude, where bringing a client’s vision to life is not only possible but paramount. AJ builds upon her strong 25-year track record. AJ masterminds cutting-edge experiences for corporate and private events, she exceeds expectations with event publicity & fundraising for her non-profit clients and designs beautiful and thoughtful events for social clients. AJ’s ability, unique talents, and outstanding reputation have made her a tremendous success. She has been named in BizBash's “Top Event Producers of the Year”, “Areas Top Meeting and Event Planning Companies” every year since 2003, and Boston Herald’s top 10 event planners. She surpasses what’s expected of a typical event planner – executing comprehensive strategic event campaigns, as well as orchestrating successful fundraising campaigns for clients – all in-house. This allows for unmatched quality control and ensures that the vision stays cohesive, putting AJ Events in a category all on its own. AJ executes press-worthy fundraisers with celebrities Jennifer Hudson, Queen Latifah, Anthony Anderson, President Bill Clinton, Michael McDonald, Wyclef, Vanessa Williams, Danny Glover, Common, The Eagles, Run DMC, Jimmy Fallon’s The Roots, and many more. “Creating energy is a big part of my success. I give my clients event strategy and smart events. There’s a formula involved and I’ve perfected it.” In short, AJ simply throws a great bash. Our process starts with getting to know each client intimately whether it’s a company or individual to create authentic and custom experiences. We guide our clients with our knowledge and expertise while maintaining their unique vision. Our approach is a collaborative experience, we listen and connect with our clients, then we develop the perfect plan for every event. At every stage, our team works with you, giving thoughtful attention to every detail and proudly putting our name behind your event. She is highly sought out for her innate ability to not only incorporate a client’s aesthetics but provide strategic ideas that elevate events. From transforming fundraisers into legendary events to creating one-of-a-kind weddings, cutting-edge experiences, as well as parties for high-profile clients that are authentic and captivating. Our focus is on experience, content, and innovation. Our job is not done until we deliver and we hear…”This is the best event!”
Available In
- Boston
Event Albums 29

The TEAM New England Fundraiser Dazzled In Boston
Boston, MA, USA
Gala

Experience The St. Francis House Fundraiser at the Mandarin Oriental, Boston
Boston, MA, USA
Gala

See The 25th Annual Welcome Home Gala at SoWa Power Station
Boston, MA, USA
Gala

Revel In This Luxe Winter Wedding at the Inn at Hastings Park
Lexington, MA, USA
Wedding

Take In The Taste Of The Food Bank Event in Boston
Boston, MA, USA
Gala

Inside The Women Fighting Hunger Gala at the Westin Copley Place
Boston, MA, USA
Gala
View All
Pricing Packages
AJ Events Pricing
- Minimum Spend
- $20,000
Taxes and fees not included
Catering not included
Beverages not included
Minimum ($20k) based on 200ppl for a social event. 20% Commission based on scope of the event. Contact us for details. Nonprofit events are charged a flat rate plus commission.
Services
Large Scale Event Production
Destination
Partial Planning
Month of Planning
Day of Planning
Full-Service Planning
Virtual Events
Event Design
Featured Video
FAQs 5
- What are the three most critical elements of throwing a successful event?
- Creating energy, an experience at every stage of the event, and being flexible.
- You’ve worked with some bold names over the years. Who was most memorable?
- I loved working with Anthony Anderson, Queen Latifah, Common, Vanessa Williams, Jennifer Hudson, Michael McDonald and Don Felder of the Eagles—but I was most honored to work with President Bill Clinton. We worked very hard to secure his appearance and with only a month’s notice.
- How have you adapted to change in your industry?
- Recently, with COVID-19, I remained resilient. Our goal was to help nonprofits continue fundraising in light of restrictions. We executed live (not recorded) virtual events and monetized the platform for engaging live auctions to live audiences and the results were staggering.
- How have you evolved your business amid social distancing requirements?
- We provide intimate and well-curated events to best engage audiences. Our live and hybrid events planned for fall/winter are popular because the virtual experience is interactive and a true two-way experience. Engagement is essential for or fundraising and mission-focused content.
- How do you push yourself to stand out among your market competitors?
- I am always pushing events to the next level. It’s all about engagement and the experience. In addition to event production, we fundraise for our nonprofits clients. We typically raise 40% more, double or triple for our clients. We work really hard for nonprofits because they work hard to do good.
Meet The Team

AJ Williams
Founder + Executive ProducerAJ Williams is the creative visionary behind AJ Events’ experiential design, execution, and fundraising. AJ masterminds cutting-edge experiences for corporate and private events, she exceeds expectations with event publicity & fundraising for her non-profit clients, and designs beautiful and thoughtful events for social clients.“Creating energy is a big part of my success. I give my clients event strategy, smart events."
Press & Recognition 27
Tablescaping Ideas
Home & Garden
Wedding Gift Etiquette: How Much Money to Give & Other Pressing Questions
Stylecaster
Inviting Significant Others
The Knot
Modern Couples Value Pre- and Post-Wedding Celebrations
BRIDES
Meet One of Boston's Most Coveted Wedding Planners
Boston Weddings
PartySlate | How to Plan a 50th Birthday Party That Everyone Will Remember
PartySlate