Bloom Shakalaka

For the last decade Laura Helm has been creating magical events with Ashton Events, but when past clients continued to request that her event blooms be offered on a regular basis, she was hesitant. Not wanting to put too much on her plate (you'd be laughing if you knew her), she sat on the idea for some time. However, the seed of the idea was firmly planted after Laura spent time with flower friends at Team Flower and was nourished after a whirlwind adventure with her friend Jenn where they stumbled upon a joint coffee + flower shop. Two years went by before she found the courage to speak the dream aloud to new friends and neighbors, The Bucklew's, who dreamt of a food hall in their town of Lakeland, Florida. The Bucklew's found a building, and the vision for Lakeland's newest food hall, the Joinery, began to take shape. And set to move in was Laura's sprout of a flower shop, Bloom Shakalaka. To prepare, Laura traveled to Native Poppy, and got to meet (and shadow) the rad owner - Natalie Gill. While Ashton Events has always had a very refined, romantic aesthetic (hello weddings!), Bloom's brand allows Laura to showcase the more playful and peppy side of her personality! Laura is pumped to have the opportunity to spread flower magic with both enthusiasm and intentionality through her business Bloom Shakalaka. OUR MANTRA At Bloom Shakalaka, we want to be known as the funky, fresh flower shop whose mission is to spread joy. We believe that every single bloom is a miracle of both strength and hope - and we love getting to offer that to others. We want to know your story and help you create the perfect moment of encouragement. Just know, Bloom Shakalaka is not too cool for school. Regardless of the reason you need the flowers, we want to make them happen! If you are in need of a pick me up, please do not hesitate to stop in and smell the flowers. Smells are free! Our hip house of blooms also features locally made gifts such as jewelry, shirts, candles and handmade cards.