McPherson Cellars

McPherson Cellars occupies a restored Coca-Cola bottling plant in downtown Lubbock's historic Depot District, where a tasting room, lofty industrial interior, and outdoor courtyard combine to host weddings, corporate functions, rehearsal dinners, and private celebrations. The winery traces its roots to Dr. Clinton "Doc" McPherson, who began experimenting with vine plantings on the Texas High Plains in the 1960s and helped found the Texas High Plains AVA. His son, winemaker Kim McPherson, studied enology and viticulture at UC Davis and worked in Napa Valley before returning home to continue his father's work. The winery sources its grapes exclusively from High Plains growers, including Lahey Vineyards, Timmons Estate, and Lost Draw Vineyards, farmed at elevations between 2,800 and 4,000 feet. For events, the Event Center, Tasting Room, Private Tasting Room, and outdoor courtyard can be booked together or separately, accommodating gatherings from intimate cocktail receptions to weddings of up to 200 guests. An in-house event manager helps coordinate each booking from planning through event day.